Known for boundary-pushing original series, films and docs along with a curated selection of movies and live-sports, Showtime needed to evolve their brand to reflect their ambition as a streaming-first platform. By distilling down to a few iconic brand signatures: color, typography and visual language of light - we built a nimble, functional and hyper-consistent identity system that unifies the viewer experience across streaming, the network, digital and social.


Ryan Moore, Sue Murphy, Julian Bevan, Jonny Meyer, Cyrus Cumming, John Choi, Eric Overton, Justin Au, Adam Lowe, Jonathan Correira, Lauren King, Nina Goldberg, Johannes Geier